Premium Grade Adsense Themes
By using Premium Grade Adsense Themes, I have increased my conversions and finally making money with Adsense. Google already provides some optimization tips on its AdSense pages. I started with some of Google’s own ideas, validated them with experimentation on my site, and added to them, in order to get click through rates and earnings per thousand impressions that were significantly better than they had been when I started. This is one of the most common mistakes website writers make: they write pages on keywords that no one is searching for, or that many other sites already cover. You can use a keyword brainstorming tool to find hundreds of keyword combinations that are in demand (many people searching) and with low supply (few pages showing up in search results). A couple of days of brainstorming keywords should be enough to keep you busy for months of writing.
Write for ‘Buy’ mode: The ads need to be on pages that cover topics where people are preparing to buy something. Pages that cover particular types of products tend to generate lots of AdSense clicks. Writing for ‘Buy’ mode helps in three ways. Second, advertisers are more likely to bid for ads on pages whose content targets their products, so you’ll get better targeted ads, and fewer non-paying public service announcements. Informational pages may get very low PPC payouts (typically in the range of 1-10 cents per click) while ‘Buy’ mode pages can get PPC rates of a dollar or more. I have experimented with 250×250, 300×250, 338×280, skyscraper, banner, and link ads, and the 336×280 consistently outperform all the others.
Google provides a heat map that shows that large, centered ads above the fold perform best, and my experiments confirm this. If the paragraphs are long (more than 8 lines between the two of them) place the link after the first paragraph. The ads should be centered as well. You want to offer your visitor the opportunity to see the ad, as they take a breather in a logical place from the text copy. No one likes to stop halfway through an idea, or in the middle of an incomplete grammatical structure, to read an ad.
In one experiment, I tried 36 different combinations of factors: three horizontal placements (text flowing left around ad, text flowing right, or ad centered with no text around it); three vertical placements (after heading, after first paragraph, after second paragraph); two ad sizes (336×280, 300×250) and two palettes (background matching page background, or background not matching).
The worst ads were left or right justified (allowing the user to just read around the ad without pausing to see what the ad had to offer); above the first paragraph (before you’ve caught the reader’s attention with your page introduction); and with a non-matching ad background. If they reach the bottom and all you offer them is a link to the home page or a site map, that’s where they’ll click (if they don’t leave your site altogether). If you want to actually measure performance and adjust your AdSense strategy to focus on high-performing ad formats and pages, make sure to use both URL channels and custom channels in your AdSense setup. Custom channels let you set different attributes to ads in different formats or positions; I used custom channels to track ad size, color, horizontal and vertical placement.
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